United Healthcare

Brand Content • Documentary-Style • Multi-Platform

The "Do Good, Live Well" initiative is a year-round program by UnitedHealth Group designed to reduce hunger, alleviate obesity, and inspire widespread volunteerism. As part of this mission, the annual "Do Good Week" mobilizes thousands of employees to participate in dedicated community service projects and local acts of kindness. Each year, the production spanned 3-4 cities from coast to coast with quick turnarounds and dozens of deliverables.